Our Rates in USD

alloHi Blog
September 10, 2012

With phone, Amazon is playing with fire

Blog Image

Amazon unveiled four new tablets on Thursday, but much of the Amazon chatter focused on what the company didn't announce: a new phone.

Analysts have long wondered aloud about the likelihood of an upcoming Amazon phone, and tech blog The Verge posted a story on Wednesday saying the device is in the works. The Verge speculated the phone might have been announced at Amazon's Thursday event, but it turned out to be tablets only.

If Amazon does eventually unveil a smartphone, it would be another extension of the media ecosystem the company has worked hard to create: e-books, streaming video, MP3s and more. But the smartphone market is risky, expensive and full of formidable rivals.

Whether it's a smart move for Amazon depends on quite a few factors.

Why a phone is good for Amazon: The 2007 launch of the original Kindle e-reader was the first hardware play for Amazon, which then upped the ante by launching the original Kindle Fire last year. Building a smartphone could make Amazon even more of a hardware player. And the smartphone market is large enough that even grabbing a small slice could be lucrative for Amazon. At the end of this year, Macquarie Securities estimates there there will be about 140 million smartphone subscriptions in the U.S. alone. Phone adoption is also growing massively overseas.

Why it could be bad: Although the smartphone market is growing, that doesn't mean everyone gets to win. Companies with much more hardware experience than Amazon have struggled again current bigwigs like Apple and Samsung. Motorola has lost share since releasing flagship phones like the RAZR and original Droid line, and Research in Motion's is in a downward spiral after BlackBerry lost its foothold in the corporate phone market. Even Nokia, whose phones generally garner praise from critics, is in serious trouble. That makes the battle even more difficult for Amazon, which hasn't impressed with the quality of its hardware so far.

Why the good and bad might not matter: After Apple launched the iPad in 2010, scores of the company's rivals felt forced to jump into the tablet market too. Amazon may feel the same way about phones: playing in the smartphone market is at least worth a shot. It's a risky bet, though; developing and manufacturing the new hardware can cost a company millions. If a device is an abject failure, that may all go to waste. Amazon took that risk on tablets, and it resulted in some success: The Kindle Fire captured 14% of the market at one point, according to data from IHS iSuppli. That bested tablet offerings from Motorola, RIM and Hewlett-Packard (HPQ, Fortune 500), which pulled its ill-fated TouchPad off the market after just 49 days. But repeating Amazon's Kindle success in the smartphone realm will be a much tougher challenge.

11414 views
* July 12, 2014

Google 5G mobile network

* February 13, 2014

Wonder how we'll be using the Internet in five to 10 years?

* June 25, 2013

The top 10 hot gadgets of 2013

* January 02, 2013

Big Bang welcome to 2013: Record 1.7m attend Downtown Dubai New Year’s Eve Gala

* December 26, 2012

Fresh iPad rumor: Thinner, lighter version due in March

* December 20, 2012

Instagram says it won't sell your photos to advertisers

* December 17, 2012

Google's maps app back on iPhone

* December 13, 2012

An iPhone case you can eat

* December 13, 2012

An iPhone case you can eat

* December 13, 2012

An iPhone case you can eat

* December 05, 2012

The iPhone 5 will be in 100 countries this year after all

* December 03, 2012

Survey: Smartphones are for singles, tablets for couples

* November 28, 2012

Ericsson sues Samsung over patents

* November 26, 2012

Apple's Black Friday sale goes live

* November 23, 2012

Prism Glasses Let You Read While Lying Down

* November 19, 2012

Facebook launches job search app

* November 16, 2012

Thieves grab 3,600 Apple iPad minis from JFK Airport

* November 14, 2012

The World’s Most Expensive Cell Phone

* November 12, 2012

Spherical Mobile Office

* November 08, 2012

ChargeCard is the Thinnest, Handiest USB Cable You’ll Ever Use

* November 05, 2012

5 ways to keep your phone charged in a power outage

* October 31, 2012

Sandy is year's No. 2 topic on Facebook

* October 29, 2012

Facebook employees are now $5.2 billion richer

* October 24, 2012

Hands-on with the iPad Mini

* October 22, 2012

Isis mobile wallet will finally launch next week

* October 19, 2012

Internet providers to begin warning customers who pirate content

* October 17, 2012

The tech behind the Stratos jump

* October 12, 2012

Google awards $60,000 prize for Chrome hack

* October 09, 2012

Five things Facebook did this week

* October 03, 2012

Digital Pills – There’s an App for That!

* October 01, 2012

Last-minute giving made easier with Facebook Gifts

* September 25, 2012

Iran blocks YouTube, Google over Mohammed video

* September 21, 2012

Are you camping out for an iPhone 5? How to wait in an iPhone 5 line.

* September 19, 2012

Samsung denies Galaxy S4 report

* September 17, 2012

iPhone 5 pre-order shipping dates pushed back, likely due to demand

* September 13, 2012

It's here: Apple unveils iPhone 5

* September 12, 2012

On second thought: Maybe smartphones make us 'SuperStupid'?

* September 10, 2012

With phone, Amazon is playing with fire

* September 07, 2012

Twitter tops Facebook in mobile ad sales

* September 04, 2012

Finally! Windows XP no longer most popular desktop system

* September 03, 2012

4 ways the Apple-Samsung verdict affects you

* August 30, 2012

Iranian World of Warcraft gamers blocked by sanctions

* August 28, 2012

Apple-Samsung case is 'far from over'

* August 22, 2012

Microsoft already makes an 'Apple TV'

* August 21, 2012

Jury set to decide Apple V Samsung case

* August 16, 2012

Windows 8 makes you relearn how to use your PC

* August 11, 2012

Allohi: "Sign up and Win" Contest

* August 09, 2012

Apple: Google’s YouTube won’t be included in iOS 6

* August 08, 2012

Now you can save both time & money with Allohi! Start CALLING!

* August 07, 2012

NASA’s Curiosity Rover lands safely on Mars

* August 06, 2012

83 million Facebook accounts are fakes and dupes

* August 03, 2012

London Olympics 2012: Top cycling apps to download

* August 01, 2012

Smartphones getting smarter : Foldable portable Bluetooth keyboard

* July 31, 2012

The Next iPhone Won’t Be the iPhone 5

* July 30, 2012

A future with fewer mobile apps?

* July 28, 2012

Zuckerberg Denies The Existence Of A Facebook Phone- Or Does He?

* July 27, 2012

How all your iPhone apps could be hacked at once

* July 25, 2012

Funded Researcher can take over Android and Nokia phones by merely waving another device near them

* July 24, 2012

Controlling your computer with your eyes

* July 20, 2012

The myth of the 'drunk phone'

* July 17, 2012

What are the benefits of VoIp?

* July 12, 2012

The Future is ‘Calling’

* July 10, 2012

VoIP Technology Versus Conventional Phone Lines

* July 06, 2012

How Do VoIP Phone Services Benefit Companies?

* July 03, 2012

What is necessary to sign up for VoIP Service?

* June 28, 2012

Why use VoIP while communicating!

* June 22, 2012

What is VoIP?

* June 20, 2012

What Kind of Equipment Do you Need for VoIP?

* June 18, 2012

Voice over IP definition

* June 15, 2012

VoIP helps you save Time

* June 13, 2012

VoIP Helps You Save Money

* June 11, 2012

VoIP Easy to Use Technology now

* June 08, 2012

Is Your Business Using VoIP phone in the middle east?

* June 04, 2012

Three Myths about VoIP

* June 02, 2012

Cell phones Now Used More for Data than for Calls

* June 01, 2012

How VoIP Works

* May 30, 2012

Skinput gadget turns your own ARM into a touchscreen display

read more read less
Phone: +1-567-255-6444
           +1-567-alloHi4

Email:
support@allohi.com
sales@allohi.com
 This is also known as "Voice over Internet Protocol" or Broadband Phones....
more about voIP
 By identifying the areas you call, you will be better able to choose a long distance service that fits your calling needs....
more about voIP
© Allohi 2010. All rights reserved. terms of use
Softimpact production
Softimpact web design & development.